Chapter 4 Life in the Fat Lane Oh Snap! Enter the computer age. As if it is not bad enough we sit at the hearth of the television set for rest and recreation. Doh! Television commercials for food and drink increase food and drink consumption Doh! The per-capita number of fast-food restaurants doubled between 1972 and 1997...
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Chapter 3 Life in the fat Lane
A Timeline of Fast Food Growth Fast Food developed along side technology as more women entered the workforce the need for easily prepared and quick meals came into play. And play they have. With our minds, health, hearts and souls all open and fair game for targeting. Since 1980 children are primary focus for marketing products. Fast...
Continue reading...Marriage of Market Synergy and Fast Food
Marriage of Market Synergy and Fast Food Chapter 2 Life in the fat lane 1930 Walt Disney develops the concept of “Market Synergy”. Signed agreements with dozens of companies granting rights to use Micky Mouse on products and in advertising. When the 1938 Snow White movie debut Disney had signed 70 liscencing deals prior to the film’s...
Continue reading...Chapter 1 Life in the Fat Lane
Life in the fat lane Since the War on Fat began, in the 1980’s, Obesity rates have doubled. For the past 100 years fast food marketing has worked to infect our lizard brains. Food marketing targets vunerabilities and manipulates through psychology and color to break down defense mechanisms – The Lizard brain Virus. We don’t need no...
Continue reading...Brain On Fear – Table Topics
Glossophobia (Gloss-o-FO-bee-uh) Glossophobia, a fear of public speaking is a common type of social phobia, (social anxiety disorder). Glossophobics feel excessive self-consciousness, fear humiliation in social situations where they may be embarrassed or judged in front of others. Face your fears Envision your fear and take control If Public Speaking was a wild animal? Which animal. How...
Continue reading...Decision Grid 1: What is the Meaning of Dog? saved
What is the Meaning of the Word Dog? Decision Grid Part I: Introduction This is a game we devised for a Toastmaster meeting a few years ago as an in-house visual demonstration of how thoughts and ideas process within our minds. The Decision Grid follows the flow of decision-making from the moment a question or situation arises...
Continue reading...What is Your Face?
What Self-Image Becomes Personality? Question: Which emotion does your inner arrow point to right now? What is your overall mood between “Excited, Sad, Scared, Angry, Loving, Happy”? The next question to ask yourself is what appears to be the mood of the other person or situation at hand? Predicament: Do you alter any moods in your personality...
Continue reading...Mind Travel is Time Travel
Memories of Mother We seem to agree that traumatic and bad memories save in the brain like snapshots displayed in photo albums. Fond, loving memories wisp away into pleasant thoughts and feelings of favorite foods, places, people reinforced through memento, photo, art, music, books, literature, movies, media. Traumatic memories have their purpose, mostly survival. Trauma calls for...
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