Lastly if we're feeling particularly vulnerable, sad, picked on or un-cared for, we visualize ourselves as young as possibly into infancy, cradled in the arms of two perfect parents we…
Chapter 10 Life in the Fat Lane When Chaos Strikes, instead of settling for “just this once”, send memories of heartburn. When thoughts of comfort food trigger anxiety or Bad…
Chapter 9 Life in the Fat Lane Reset Your Own Memory Matrix Realize all compromise between Control & Chaos thus far are solutions to conflicts using tools available at the…
Chapter 8 Life in the Fat Lane And because this is a WAR Chaos responds with thoughts of chocolate bars and comfort foods reinforced by media input. It is up…
Chapter 7 Life in the Fat Lane Chapter 6 explained why criticism hurts more than compliments help. What can we do about that? The virtual Battleship game ensues. Control Side…
Chapter 6 Life in the Fat Lane War on Fat may not be won through: Consumption of any food, drink Drugs Surgery Exercise Knowledge External Forces Understand the Rules of…
Chapter 5 Life in the Fat lane Fast Food TV Ads Race for the money! 1970 Fast food market reaches $6 billion 2015 Fast Food market exceeds $570 Bilion Which…
A Timeline of Fast Food Growth Fast Food developed along side technology as more women entered the workforce the need for easily prepared and quick meals came into play. And…
Marriage of Market Synergy and Fast Food Chapter 2 Life in the fat lane 1930 Walt Disney develops the concept of "Market Synergy". Signed agreements with dozens of companies granting…