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Chapter 5 Life in the Fat lane
Fast Food TV Ads
Race for the money!
1970 Fast food market reaches $6 billion
2015 Fast Food market exceeds $570 Bilion
Which is over a 10,000 % increase. By the age of 11 most American children view 615 Fast Food television advertisments annually.
Synergetic Marketers Utilize Psychology and Colors to influence decisions.
Nothing is off limits.
One or all tactics employed.
- Humor
- Sexuality
- Insecurities
- Mood Colors
- Pseudoscience
- Reverse Psychology
- Euphamisms
- Anthromorphification
Brain Cells Under Constant Attack
No holds barred, your weaknesses of resolve are under constant bombardment from all sides, physically, spiritually and emotionally with missives packed with loaded words, falsities wrapped in truths designed to target what makes us respond to stimulous.
Choices given range between extreme examples to illustrate worst or best case scenario should we dare to ignore or pass.
- Do or Die
- Right or Wrong
- Bad and Good
These are a few of our favorite things.
- If we are hungry why should we not eat to satisfy?
- If we are happy why should we not celebrate with gusto?
- If we are angry why should we not rage and rant?
We begin to understand the issue. Having no choice makes decision making a snap. We become not responsible for our own behavior. We cst aside caution, tell Growth to STFU, MYOB and hit the sauce, dive into the sweets, enjoy excesses of life’s bounty.
Except life’s bounty is mostly unavailable except on TV and in the movies, so we arm-chair vicariously enjoy the bounties of life while consuming mountains of carbs.
Eventually non-thinking choices catch up with us, usually health and age-wise, and we begin to intuit that something might be amiss.
Diagnosis of cancer, early death, agonizing pain… these warning systems work wonders to regain our attention.
Our bad knees and back pain result from our non-choices which over time caused us to become obese.
Our current affliction with which we battle.
- If we are hungry what should we eat to satisfy?
- If we are happy how should we celebrate with gusto?
- If we are angry why should we rage and rant?
