Chapter 3 Life in the fat Lane

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A Timeline of Fast Food Growth

Fast Food developed along side technology as more women entered the workforce the need for easily prepared and quick meals came into play. And play they have. With our minds, health, hearts and souls all open and fair game for targeting.

Since 1980 children are primary focus for marketing products. Fast and quick food is among the most heavily advertised sectors of the United States economy 4.2 billion dollars on advertising in 2012.

Timeline of Fast Food

• 1921 White Castle First fast food drive in restaurant
• 1930 Disney develops “marketing synergy,” merchandising toward sale to children
• 1940 McDonalds founded
• 1946 Dwarf Grill Chick-fil-A
• 1948 “The Kraft Television Theater.” as television enters American homes
• 1952 Kentucky Fried Chicken
• 1954 Burger King
• 1955 McDonald’s Corporation founded partnership between Ray Kroc and the McDonald brothers.
• 1958 Pizza Hut
• 1962 Taco Bell and Subway
• 1963 The Pepsi Generation” kicks off the cola wars.
• 1967 Fritos Corn Chips Frito Bandito voiced by Speedy Gonzalas Mel Blanc
• 1968 McDonald’s restaurant franchises exceed 1000 in the USA.Sales exceed one billion burgers.
• 1969 Wendy’s founded
• 1972 McDonald’s introduces Egg McMuffin
• 1963 McDonald’s sponsored the children’s television show, Bozo’s Circus which created Ronald MacDonald, and the slogan “billion served”
• 1961, 15 years Dwarf Grill re-packaged as Chick-fil-a and demonstrated their fryer that could cook a chicken sandwich in the same amount of time as a fast-food hamburger.
• 1979 brought in the Happy Meal today McDonald’s operates more than 8,000 children’s playgrounds at its US restaurants.
• 1976, McDonald’s reached 20 billion hamburgers. Sales exceed $3 billion. Enter the Egg McMuffin in 1972 when market research showed a quick breakfast welcomed by consumers.
• 1984 Wendy’s “Where’s the beef?”
• 1999 MTV TV debuts frenetic videos that change the nature of commercials.
• 1993Colorado Springs starts a nationwide trend allows school districts to advertise/promote fast food products on school premises.
• 1997 “Taco Bell Chihuahua“, was a popular advertising figure and mascot for the Taco Bell restaurant chain from 1997 to 2000.
• 1998 Godzilla film, the dog tries to trap the monster in a box. He says “Here, lizard lizard lizard!” and then sees Godzilla’s actual size. He responds “Uh-oh. I think I need a bigger box” which is a reference to yet another film Jaws. The result is a humorous Godzilla crossover into the fast food marketing with an order too large for the workers to fill.
• 1996 to 2006, Disney partnered exclusively with McDonald’s, linking their products together.
• Carl’s Jr. and Burger King (see Burger King advertising ), direct advertising towards young teenage and college-age men. Advertising themes trendy, sexualized, imagery and messages which seem to stimulate desire for large, meat-filled burgers and rich, satisfying foods.
• 2005, Carl’s Jr. debuted bikini-clad Paris Hilton flouncing about sensuously on an expensive Bentley luxury car while knawing on a juicy burger. Sales climbed dramatically
• Burger King successfully partnered with George Lucas ‘s Lucasfilm to promote the 1977 movie Star Wars among the first product tie-ins to the fast food industry. Successful campaigns involving Disney ‘s animated films, including Beauty & the Beast , Toy Story , and the Pokémon franchise in 1999.
• 2005 Under the Personal Responsibility Act, the US House of Representatives absolves fast food interests from litigation by individuals who claim obesity is due directly to fast food consumption.
• 2010 Chick-fil-A took the industry lead in average sales per restaurant, making an average of $2.7 million per restaurant ( McDonald’s was second with $2.4 million per restaurant
• McDonald’s the fourth-largest advertiser (spending US$957,000,000 on measurable advertisements in 2012) Subway the nineteenth largest (US$516,000,000).

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