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Chapter 3 Life in the fat Lane

A Timeline of Fast Food Growth Fast Food developed along side technology as more women entered the workforce the need for easily prepared and quick meals came into play. And play they have. With our minds, health, hearts and souls all open and fair game for targeting. Since 1980 children are primary focus for marketing products. Fast...

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Marriage of Market Synergy and Fast Food

Marriage of Market Synergy and Fast Food Chapter 2 Life in the fat lane 1930 Walt Disney develops the concept of “Market Synergy”. Signed agreements with dozens of companies granting rights to use Micky Mouse on products and in advertising. When the 1938 Snow White movie debut Disney had signed 70 liscencing deals prior to the film’s...

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Chapter 1 Life in the Fat Lane

Life in the fat lane Since the War on Fat began, in the 1980’s, Obesity rates have doubled. For the past 100 years fast food marketing has worked to infect our lizard brains. Food marketing targets vunerabilities and manipulates through psychology and color to break down defense mechanisms – The Lizard brain Virus. We don’t need no...

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Brain On Fear – Table Topics

Glossophobia (Gloss-o-FO-bee-uh) Glossophobia, a fear of public speaking is a common type of social phobia, (social anxiety disorder). Glossophobics feel excessive self-consciousness, fear humiliation in social situations where they may be embarrassed or judged in front of others. Face your fears Envision your fear and take control If Public Speaking was a wild animal? Which animal. How...

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What is Your Face?

What Self-Image Becomes Personality? Question: Which emotion does your inner arrow point to right now? What is your overall mood between “Excited, Sad, Scared, Angry, Loving, Happy”? The next question to ask yourself is what appears to be the mood of the other person or situation at hand? Predicament: Do you alter any moods in your personality...

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Mind Travel is Time Travel

Memories of Mother We seem to agree that traumatic and bad memories save in the brain like snapshots displayed in photo albums.  Fond, loving memories wisp away into pleasant thoughts and feelings of favorite foods, places, people reinforced through memento, photo, art, music, books, literature, movies, media. Traumatic memories have their purpose, mostly survival.  Trauma calls for...

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Control Your Inner Fido

The Brain on Fear – Tackle Your Fears Brain Palace Survival The primary function of the brain is to ensure survival of the host…you. Fido, the brain’s attentive guard puppy is determined, to the best of its ability, to get you through whatever unsafe situation arises. Cognition From infancy, parents, community, tradition, religion, science, ists and isms...

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Jokes

What’s Our Comedy Weapon? We’ve been fans of all forms of comedy since birth but always a fan, never a fan maker. We think funny therefor we are. Comedy is always in mind and comes out inappropriately at times, but so far we’ve survived. The dream is to be a humorist of some sort or other. Leave...

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