Chapter 10 Life in the Fat Lane When Chaos Strikes, instead of settling for “just this once”, send memories of heartburn. When thoughts of comfort food trigger anxiety or Bad memories or regrets, mentally place the thoughts in a box, seal it tight & play Kick the can Kick it down the road for futher contemplation for...
Continue reading...November 2022
Ba Dum, Dum. Timing is Everything
Chapter 9 Life in the Fat Lane Reset Your Own Memory Matrix Realize all compromise between Control & Chaos thus far are solutions to conflicts using tools available at the moment of past incidences and have no bearing upon current contentions, arguments or conflicts. The purpose or matrix of your original brain at conception was to absorb...
Continue reading...Decide Who Decides
Chapter 8 Life in the Fat Lane And because this is a WAR Chaos responds with thoughts of chocolate bars and comfort foods reinforced by media input. It is up to us to Decide Who is the Decider Just like the Highlander, there can be only one. The choice is ours to make. THE DECIDER The Control Freak...
Continue reading...Battleship Brain Games
Chapter 7 Life in the Fat Lane Chapter 6 explained why criticism hurts more than compliments help. What can we do about that? The virtual Battleship game ensues. Control Side Chaos Side 3 omnipotent hot-air ships 3 omnipotent hot-air ships 4 self-absorbed cruisers 4 self-centered cruisers 2 introvert submarines 2 exhibitionist submarines 1 nudist resents attention destroyer...
Continue reading...The Challenge
Chapter 6 Life in the Fat Lane War on Fat may not be won through: Consumption of any food, drink Drugs Surgery Exercise Knowledge External Forces Understand the Rules of War have changed In 1954, the limbic cortex was described by neuroanatomists as “the Lizard Brain”. The limbic system of the brain exists as the seat of...
Continue reading...Race for the Money
Chapter 5 Life in the Fat lane Fast Food TV Ads Race for the money! 1970 Fast food market reaches $6 billion 2015 Fast Food market exceeds $570 Bilion Which is over a 10,000 % increase. By the age of 11 most American children view 615 Fast Food television advertisments annually. Synergetic Marketers Utilize Psychology and Colors...
Continue reading...Enter the Computer
Chapter 4 Life in the Fat Lane Oh Snap! Enter the computer age. As if it is not bad enough we sit at the hearth of the television set for rest and recreation. Doh! Television commercials for food and drink increase food and drink consumption Doh! The per-capita number of fast-food restaurants doubled between 1972 and 1997...
Continue reading...Chapter 3 Life in the fat Lane
A Timeline of Fast Food Growth Fast Food developed along side technology as more women entered the workforce the need for easily prepared and quick meals came into play. And play they have. With our minds, health, hearts and souls all open and fair game for targeting. Since 1980 children are primary focus for marketing products. Fast...
Continue reading...Marriage of Market Synergy and Fast Food
Marriage of Market Synergy and Fast Food Chapter 2 Life in the fat lane 1930 Walt Disney develops the concept of “Market Synergy”. Signed agreements with dozens of companies granting rights to use Micky Mouse on products and in advertising. When the 1938 Snow White movie debut Disney had signed 70 liscencing deals prior to the film’s...
Continue reading...Chapter 1 Life in the Fat Lane
Life in the fat lane Since the War on Fat began, in the 1980’s, Obesity rates have doubled. For the past 100 years fast food marketing has worked to infect our lizard brains. Food marketing targets vunerabilities and manipulates through psychology and color to break down defense mechanisms – The Lizard brain Virus. We don’t need no...
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